Empowering Fitness Influencers
We believe every fitness professional deserves the tools and training to build a thriving social media presence
Our Story
The Social Trainer was born from a simple observation: fitness professionals are amazing at transforming bodies and lives, but often struggle with social media marketing.
We saw talented trainers spending hours creating content, only to get minimal engagement. We watched passionate coaches second-guess their posts and feel overwhelmed by the constant pressure to stay relevant.
So we built something better. A platform that combines expert training, proven templates, and a supportive community—all designed specifically for fitness influencers who want to grow their impact without the stress.
1000+
Fitness Professionals Empowered
Meet Our Team
Fitness and social media experts dedicated to your success
Kyle Ohman
Owner & Social Media Strategist
Kyle Ohman is a dynamic entrepreneur and social media strategist specializing in the fitness industry. As the owner of The Social Trainer, Kyle helps fitness professionals, gyms, and wellness brands amplify their digital presence and connect authentically with their audiences. With a deep understanding of both fitness culture and social media trends, he crafts compelling content strategies that drive engagement, build communities, and convert followers into loyal clients.
Riley Held
Co-Founder, Content Writer & Producer
Riley Held is a dynamic content writer and producer at The Social Trainer, where they combine their athletic background with creative storytelling to inspire fitness enthusiasts and athletes alike. With a deep understanding of the physical and mental demands of competitive sports, Riley brings an authentic voice to every piece of content they create, translating complex training concepts into accessible, engaging narratives that resonate with audiences at all levels of their fitness journey.
Luke Deviney
Co-Founder & Tech Lead
Luke Deviney is a co-founder at The Social Trainer, a leading fitness marketing brand specializing in social media growth for trainers, gyms, and wellness professionals. With a deep understanding of both fitness culture and digital strategy, Luke helps fitness brands turn their passion into powerful online communities.
What We Stand For
Our core values guide everything we do
Authenticity
Help you stay true to your brand while growing your audience
Results-Driven
Focus on strategies that actually move the needle
Community
Build connections that lift everyone up
Innovation
Stay ahead of trends and platform changes
Our Mission
To empower 10,000 fitness professionals with the confidence, tools, and community they need to build authentic, profitable social media brands—without sacrificing the work they love.
Get In Touch
We'd love to hear from you
Location
Serving fitness professionals worldwide
Remote-First Company